Remember the 1990s? Discmans were all the rage, you couldn’t get enough Beanie Babies and Slap Bracelets were a “Smash”, pun intended. It was also a different time for owning a business. You were likely advertising in the phone book and maybe doing some print business. Fast Forward to today and as most business owners would tell you, your website is a critical part of your business. We live in a world where websites work alongside social media, mobile, and digital marketing campaigns. Making sure these are all in sync and updated is an ongoing job.
Internet users know immediately when they are on an outdated website. Usually it’s hard to figure out where to go, or just feels out of date – AND because of this you could be losing business. There are a number of items you can do to freshen up your website, and make your clients happier with your online presence. We also know how busy you are. You shouldn’t have to worry about all the technical stuff; we’re here to help!
Signs it might be time to update your website:
- It doesn’t work well on mobile
- It’s in flash
- Your search engine rankings are low
- Your visitors aren’t sticking around and/or aren’t converting
- It just looks outdated
- It’s slow
- You’ve outgrown it
- It’s not secure
- You’ve changed your brand positioning message
- You can’t easily make content updates
- You’re embarrassed to give out your URL