What Exactly is Google My Business?

Posted on: July 22nd, 2016 by Kyle Rose | No Comments

It’s almost 5 on a Friday night and your friends are asking, “where are we going for Happy Hour Tonight”. This was your week to pick the place, but between meetings at work and the Basketball Finals on TV at home, it might have slipped your mind. So you jump on Google and quickly type …

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Bartini Google Results

SEO 101: Link Building – Why Backlinks Still Matter

Posted on: April 21st, 2016 by Wade Mitchell | No Comments

SEO 101: Link Building – Why Backlinks Still Matter
(And How To Acquire Them)
Building backlinks can be a scary prospect for a lot of SEOs. Many are comfortable with the technical optimization of everything on-page, but off-site link building requires risk, thought, creativity, and relationship building. Modern link building is more than just SEO; it is …

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Finding SEO Keywords

Posted on: February 24th, 2016 by Wade Mitchell | 2 Comments

A key component of any SEO program is working with the right keywords. These are the words that your target audience are using to find what they are looking for in search engines. Knowing what these keywords is an important first step to developing content for your site. The better you understand what words people …

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Measuring SEO Success

Posted on: January 27th, 2016 by Wade Mitchell | No Comments

This article will review how to measure the success of SEO efforts. Measuring SEO results helps future SEO work become more effective at helping sites rank higher in organic searches.
SEO at times feels more like an art than a science, but it is important to quantify the work done in an SEO campaign. Having the …

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Using Heading Tags to Improve SEO

Posted on: December 16th, 2015 by Wade Mitchell | 2 Comments

A search engine’s main functions are twofold:

Find the most relevant websites.
Rank results according to popularity.

The purpose of SEO then is to present a website to search engines as both relevant and popular.
Search Engine Relevancy
Showing a site’s relevancy is a crucial part of improving search engine ranking for your site. Unlike popularity (a subject …

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How to Build A Successful Landing Page

Posted on: November 13th, 2015 by Wade Mitchell | 2 Comments

Stick The Landing
Most websites have a main objective – these could be:

generate leads
sell products
be a credible source of information

The Landing page is your “elevator pitch,” or in other words, your short opportunity to persuade viewers to stay engaged with your site.
Here are 5 tips that will optimize your Landing page and reduce bounce rates.
Different Landing …

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Putting Keywords to Work

Posted on: October 27th, 2015 by Wade Mitchell | No Comments

Each website has a target audience that it tries to reach. No matter how great your website is, if it is not reaching that audience, it is not fulfilling its purpose. That is why keywords are so important. Keywords are the most important subjects relating to the site, the words you hope your audience can …

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Welcoming our latest addition online!

Posted on: October 16th, 2015 by Opt-E Web | No Comments

Welcome to the latest addition to the Opt-e-Web family of websites!
Going live on Tuesday, marked the end of a 2-week intensive round of content submission, revision, scrutiny, and design.  Albeit simple, this site has a few features worth noting:
Photoshop editing for the main banner
Original:
dark and not enough space on the edges to  accommodate for full banner …

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Are you skipping over 2 of the most important factors of your website?

Posted on: September 14th, 2015 by Opt-E Web | No Comments

We wrote earlier this year about staying up on the latest trends, but in this article, I wanted to go a step deeper into what that means, and how you can check if your site is up to the current web standards. Implementing these two main concepts will boost your website to be on-par with …

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Great News!!

Posted on: May 8th, 2015 by Scott Mills | No Comments

Opt(e)web is excited to announce that they are bringing on a new partner and owner Darren Marshall working along side Scott Mills.  He comes with a wealth of knowledge specializing in the combination of design and technology and is able bring web business applications into our services.
With the increase in technology and how people are accessing information, …

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Websites – Keeping upto Date With Trends

Posted on: April 18th, 2015 by Scott Mills | 4 Comments

I don’t think business professionals/owners know just how important their website is for business and its growth.  Your website is the virtual storefront for your business.  Whether you are selling Halloween costumes for Fido or tires for your vehicle, your website should be relevant and current with today’s trends. If you have a site that …

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Don’t get fooled by Cheap SEO

Posted on: March 11th, 2015 by Scott Mills | No Comments

During the past 10 years SEO has changed dramatically.  It used to be quite straight forward because nobody was really doing it and therefore fairly easy.
Since then it takes time and effort to rank websites. There is no cheap way to have a firm like Opt(e)web Inc to do SEO correctly unless you are …

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Your IT Nightmares

Posted on: July 21st, 2014 by Scott Mills | No Comments

This week’s topic is going to cover a very touchy subject with some and a nightmare to others. It is something that we have all lost sleep over either when we are in the process of dealing with it or dreading it when it does happen to us. And that my friends is an IT …

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