SEO and Marketing

Is your website secure? Why Google is directing users away from websites not using HTTPS

Posted on: March 16th, 2017 by Kyle Rose | in News & Press, SEO and Marketing No Comments

When we talk about optimizing a website and all the different SEO techniques available, people usually think about four or five big items they can do for their website. From having great content and the right short tail and long tail keywords to getting backlinks and optimizing your Google My Business page. One small tweak …

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Search Engine Optimization (SEO) Basics

Posted on: January 18th, 2017 by Kyle Rose | in Blog, SEO and Marketing No Comments

SEO…Wait, SE What?!?
Most likely you have heard the word, SEO thrown around. In some cases, you might have even received an email or two with people saying they will improve your website and optimize it for SEO. So, what exactly is SEO?
SEO is an acronym that stands for Search Engine Optimization. (an amazing resource …

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What Exactly is Google My Business?

Posted on: July 22nd, 2016 by Kyle Rose | in Blog, SEO and Marketing No Comments

It’s almost 5 on a Friday night and your friends are asking, “where are we going for Happy Hour Tonight”. This was your week to pick the place, but between meetings at work and the Basketball Finals on TV at home, it might have slipped your mind. So you jump on Google and quickly type …

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SEO 101: Link Building – Why Backlinks Still Matter

Posted on: April 21st, 2016 by Wade Mitchell | in Blog, SEO and Marketing No Comments

SEO 101: Link Building – Why Backlinks Still Matter
(And How To Acquire Them)
Building backlinks can be a scary prospect for a lot of SEOs. Many are comfortable with the technical optimization of everything on-page, but off-site link building requires risk, thought, creativity, and relationship building. Modern link building is more than just SEO; it is …

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Finding SEO Keywords

Posted on: February 24th, 2016 by Wade Mitchell | in Blog, SEO and Marketing 2 Comments

A key component of any SEO program is working with the right keywords. These are the words that your target audience are using to find what they are looking for in search engines. Knowing what these keywords is an important first step to developing content for your site. The better you understand what words people …

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Measuring SEO Success

Posted on: January 27th, 2016 by Wade Mitchell | in Blog, SEO and Marketing No Comments

This article will review how to measure the success of SEO efforts. Measuring SEO results helps future SEO work become more effective at helping sites rank higher in organic searches.
SEO at times feels more like an art than a science, but it is important to quantify the work done in an SEO campaign. Having the …

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Using Heading Tags to Improve SEO

Posted on: December 16th, 2015 by Wade Mitchell | in Blog, SEO and Marketing 2 Comments

A search engine’s main functions are twofold:

Find the most relevant websites.
Rank results according to popularity.

The purpose of SEO then is to present a website to search engines as both relevant and popular.
Search Engine Relevancy
Showing a site’s relevancy is a crucial part of improving search engine ranking for your site. Unlike popularity (a subject …

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How to Build A Successful Landing Page

Posted on: November 13th, 2015 by Wade Mitchell | in SEO and Marketing 2 Comments

Stick The Landing
Most websites have a main objective – these could be:

generate leads
sell products
be a credible source of information

The Landing page is your “elevator pitch,” or in other words, your short opportunity to persuade viewers to stay engaged with your site.
Here are 5 tips that will optimize your Landing page and reduce bounce rates.
Different Landing …

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Putting Keywords to Work

Posted on: October 27th, 2015 by Wade Mitchell | in Blog, SEO and Marketing No Comments

Each website has a target audience that it tries to reach. No matter how great your website is, if it is not reaching that audience, it is not fulfilling its purpose. That is why keywords are so important. Keywords are the most important subjects relating to the site, the words you hope your audience can …

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Don’t get fooled by Cheap SEO

Posted on: March 11th, 2015 by Scott Mills | in Blog, SEO and Marketing No Comments

During the past 10 years SEO has changed dramatically.  It used to be quite straight forward because nobody was really doing it and therefore fairly easy.
Since then it takes time and effort to rank websites. There is no cheap way to have a firm like Opt(e)web Inc to do SEO correctly unless you are …

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