The Cost of Marketing In A Growing High-Tech Market Place

The internet is a rapidly growing market place.  It is fast-paced and hard to keep up with.  Many large businesses have full time employees within their marketing department dedicated to online marketing that consists of Search Engine Marketing (SEM) and Search Engine Optimizing (SEO). These two entities are not to be confused and are entirely different. To keep it simple; SEM is equivalent in our real world to Billboards, Newspaper, and radio ads; whereas SEO is fine tuning your website to be seen by the search engines so that it can be highly ranked on certain searches.

Search Engine Optimizing has changed drastically in the last few years as more businesses become aware of the benefits of SEO. Sadly, business professionals are looking for cheap ways to be found online.  Unfortunately there is no magic bullet. These cheap options will eventually lead to a more negative result.

The question that is always asked is” how much does it cost?” This is a good question.  As I indicated above, cheap $49 per month deals are usually scams. These low-priced SEO packages can use software-automated techniques to spam search engines. There is no software that can replace the experience and intelligence of a highly trained SEO consultant, but the question you need to ask is – what is it worth?

SEO and a well-made website are among the most cost-effective forms of advertising, yet many business owners simply reject SEO, reasoning that they can’t afford it. However, they are spending thousands of dollars on less effective media. Every business owner should ask themselves this question: when was the last time you hired a service out of the Yellow Pages, newspapers, magazines, billboard, or TV commercials? If you choose this method of advertising you will be paying $500 to $1,000,000 and up depending on the reach and target market.   You don’t shop around for the cheap advertising as it is more often than not ineffective.  So, how much does SEO cost?  The right answer can depend on many different factors, but commonly you should expect to pay between $500 and $5000 per month. At Opt-e-web we have the professionals that can get you found through cutting edge methods of SEO starting with an in-depth analysis of your business, your competition, your web design, and most importantly, your keywords. Then, a considerable amount of work is done both on your web site and off your web site.

So before making your choice on SEO please give Opt-e-web a call.