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Archive for September, 2011

September 13th, 2011 How to Update WordPress: The Non-technical Guide

Posted on: September 13th, 2011 by | Category: Design | No Comments

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It’s no secret that at Opt-e-Web, we’re big fans of building our client websites on the WordPress platform. WordPress is an easy-to-use system that allows our clients to manage and maintain their own websites without needing technical knowledge of the web. We install WordPress on your web hosting account so you can update your website …

September 7th, 2011 What is Pay-Per Click (PPC) Advertising?

Posted on: September 7th, 2011 by | Category: SEO and Marketing | No Comments

Pay Per Click (PPC) advertising is an internet marketing tool that allows advertisers to bid for ad space displays. Each time a visitor clicks on the advertiser’s link, the advertiser is charge the bid amount for that click
While Yahoo and MSN both offer PPC ad programs, probably the best known PPC advertising is Google’s Adwords …

September 4th, 2011 Value of Link Exchange

Posted on: September 4th, 2011 by | Category: SEO and Marketing | No Comments

This is a basic introduction to external link building and its relevance to your website. Many of our search engine marketing customers are not familiar with linking strategy and its relevance to search engine ranking.
Link Definitions
First, the definition of a link is text or an image on a website that, if clicked on, takes you …